Adnan Pardesy: What You See Is What You Get

 

 

By Farah Haq and Sidrah Ahmad 

“You had me at Hello.”

And true enough; a hello really was all it took from us to get Adnan Pardesy’s outgoing, talkative and jolly personality going. He was an absolute charm to talk to, and that too, at our very first meeting! Genuine, inquisitive, down-to-earth – words one doesn’t expect to use to describe a rising star such as him.

It is no wonder, then, that it did not take Adnan Pardesy much time to go from launching his brand to being a name on the lips of anyone with a stake in the Pakistani fashion industry. His easygoing nature also meant it did not take FUCHSIA much time to get our foot-in-the-door.

FUCHSIA: How did Adnan Pardesy happen to Pakistani fashion? 

I come from a family that has been in the textile trade for decades. It was quite natural for me to go to art school and learn the technicality of the family business, which I ran for 5 years before branching out into my own label. 

FUCHSIA: How was your experience working in collaboration with The Working Woman (premier clothing brand) in 2013? Why didn’t you continue with them in 2014? 

It was a fantastic experience. I have a great relationship with TWW, and it is a wonderful brand. We had creative differences, and were going in different directions so we didn’t continue in 2014. 

 

FUCHSIA: What makes a Pakistani woman say “I want a Pardesy in my wardrobe.”?

I think these women relate to my aesthetics, and they have very fine taste; an understanding of intricate detail, which is rare. 

FUCHSIA: You are one of the very few Pakistani designers who focuses on styling the young generation. Why this focus?

As much fashion is about clothes, it is also about teaching the audience how to stand out as an individual. What works for some may not work for others, as no two individuals are alike. The younger generation is more aware and willing to take chances, and break rules, which is extremely refreshing. All it needs is support and encouragement. I think it’s important to have this focus; I feel it is my contribution to Pakistani fashion. 

FUCHSIA: You say 2015 is all about monochromatic colours. Will it not be challenging to sell monochromes?

I just did a monochromatic collection, and it did fantastically well. For the upcoming season, I am doing a very colourful collection which I designed 4 months ago. Once I am done with a collection, I am done with it. There is nothing monochromatic in my studio anymore. 

FUCHSIA: Is there a particular personality in fashion that you look up to?

I really look up to Karl Lagerfeld and Rohit Bal. They are geniuses. 

FUCHSIA: In a country with a bigger demand for traditional styles, what inspires you to go with modern chic styles? 

Frankly the woman I design for is the modern, chic super-achiever. I have no intention of taking over the whole country, and designing for every kind of woman. I have a very small market and I am very happy to cater to that. Also, things have changed. Over the last 5 years, a market for simple, chic, no fuss clothes has developed, and it is growing more. That is why you see a lot of brands catering to this market now. 

FUCHSIA: You have shared in interviews that you’d rather be considered a technical expert than a creative one. Tell us more.  

I like to call myself a tailor, rather than a designer. I am technical when I design. Seams, pleats, pressing – these things matter to me a lot along with the overall design; and everything I do has to have that element of technique. So, in the end, even if the clients may not notice certain things, I have to ensure that, technically, my designs are perfect. 

FUCHSIA: Do you face the dilemma of creativity selling better than technical expertise?

It’s an open market – some things sell better than others. I have made my own place. I am happy with what I sell, and the amount I sell. It is simple, like in food. Some like Chinese, some like Japanese, so on and so forth. It’s a process. There is never a market for it, you need to create it and carve out your own niche. 

FUCHSIA: What is your biggest criticism of yourself?

Right now, I am focusing on my marketing and availability. I hope this yields results over the next few months. Other than that, I feel I am extremely lazy; I know I can do a lot more. Finally, I think too much, which needs to change. 

Adnan Pardesy struck us as being very matter-of-fact in his attitude towards the world of Pakistani fashion and his work in general. Where most designers are offended by the piracy of their designs, Adnan Pardesy finds it flattering to see that his work is easy to relate to. In fact, he likes that people can contribute to the economy by making a living off his work. This rare breed of a designer is also candid that the Pakistani fashion industry is an unfair one which is unlikely to change, and exists this way all over the world.

Such is Adnan Pardesy’s self-assured and confident nature, that he readily entrusted FUCHSIA with a beautiful collection of his latest bridal outfits for Ishq e Fashion 2015 ramp in Singapore. With an attitude as positive as this, an emphasis on technical excellence and a talent that cannot be denied, the sky is the only limit for Adnan Pardesy.

For more info on him, you can check out his Facebook page by clicking here.

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