Zargar is Pasha Fabrics’ Answer to Pakistan’s Summer Fashion Needs!
Pasha Fabrics, the pinnacle of luxury and craftsmanship for more than three decades in Pakistan, proudly presented Zargar, their latest collection in an event held in Karachi this past weekend.
Salima Hashmi, Shehnaz Ismail, Head of Textile at Indus Valley School, Sonya Battla, Aamna Isani, Noor-e-Seher, Amir Bokhari, Safinaz Munir, amongst others graced the launch event with their esteemed presence. The event was hosted by Pasha Fabrics at Cafe Koel art gallery in Karachi, run by Noor Jehan Bilgrami, who was also present at the occasion. Prominent business figures and other noted personalities were also present at the launch. The event was an enlightening and enjoyable affair, and offered attendees a glimpse into the craftsmanship and heritage behind Zargar.
Zargar features articles stitched from an exquisite malmal fabric that celebrates South Asia’s legendary artistry and heritage and its artists. Zargar captures the essence of centuries-old malmal-weaving, renowned for its delicate texture and ethereal beauty. Meticulously crafted using 215 double-count cotton fiber—surpassing the typical high-quality designer fabric standard of 180 counts—Zargar offers a luxurious feel enhanced by intricate embroidery. The finished fabric is hand-embroidered with 3-ply thread to give maximum relief to the design. Designed for luxury connoisseurs, Zargar epitomizes sophistication and sets a new standard for elegance.
Zargar is an intricate form of embroidery done on muslin cloth. This fabric is challenging to work with due to its thinness. Despite this difficulty, the team has been dedicatedly working on Zargar embroidery for over 6-7 years, creating detailed and exquisite designs on the delicate muslin.
I never imagined that the work we’ve seen in books and museums is being done in Pakistan.
Shehnaz Ismail
The launch of Zargar is a tribute to the artisans whose tireless efforts have brought this exquisite fabric to life. Guests journey through the rich history of embroidery, exploring the evolution of this timeless art form. An immersive audiovisual presentation by Studio Pasha’s talented artists, animators, designers, and illustrators showcase Zargar’s intricate beauty and cultural significance.
Salima Hashmi, the daughter of renowned poet Faiz Ahmed Faiz, spoke about how art has not been celebrated as much in recent years in Pakistan. She emphasized that the country has a wealth of untapped talent, from calligraphy to other intricate art forms.
” There is no bigger therapy than art”
Salima Hashmi
At the event, Khawaja Ahmed Imran expressed his excitement about unveiling Zargar, a masterpiece that encapsulates the essence of South Asia’s rich malmal heritage. He described Zargar as a labor of love, resulting from countless hours of hard work and passion by artists and craftsmen from all over the country.
“This exhibit is a celebration of the abundant talent we have here in Pakistan.”
Khawaja Ahmed Imran
Zargar embodies a versatile appeal, transcending gender boundaries with its unisex nature. Crafted meticulously, it stands as the epitome of breathable comfort, ideal for the scorching summer of Pakistan. Its pristine white hue exudes timeless elegance, seamlessly blending comfort with style. Zargar emerges as the quintessential choice, offering both fashion and functionality in equal measure, symbolizing the fusion of tradition and modernity in Pakistani attire.
Catch the event in pictures
