FUCHSIA’s very own owner, editor Rabia Mughni has officially stepped into the fashion world with her signature clothing brand, TUY – The Unfiltered You.

The label is built around a pretty straightforward idea: wear clothes that feel like you. Instead of dressing to fit into a certain mould, TUY is about finding your own style, feeling good in what you wear and carrying that confidence with you. The collection brings together pieces that are easy enough for everyday wear but still have those little details that make you stop and look twice.
And we have to say, we’re into it.
We picked out three pieces from the collection that can easily work for an office day, a casual lunch, college or basically any plan where you want to look nice without looking like you tried too hard. They’re the kind of outfits you can see yourself reaching for more than once – and honestly, one of them has us particularly obsessed.
Befikar Confidence
First up is Befikar Confidence, a black cotton top that keeps things pretty simple but has enough going on to make it interesting. The little black-and-white embroidered bodice adds a nice detail, while the sleeves give the whole thing a cute touch.
We love pieces like this because you can do so much with them. Pair it with jeans when you’re keeping things casual or dress it up with trousers for work. It’s comfortable, easy and doesn’t need much styling to make the outfit work. Basically, it’s one of those “I had five minutes to get ready and somehow still look put together” tops.
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Beautiful Chaos – White Lace Edition
Now this one? We want it.
The Beautiful Chaos – White Lace Edition is the kind of white top that could have easily been basic, but the lace detailing on the sleeves changes everything. That is honestly the first thing our eyes go to because it adds so much character to the look without making it feel overly dressed up. It has that effortless quality where you could wear it with jeans for a casual day, switch to trousers for work or pair it with a skirt and suddenly have a completely different look.
But we’re not going to lie – the sleeves are the reason we’re sold. The lace detailing is so pretty and makes this feel like one of those pieces you buy thinking you’ll wear it occasionally and then somehow end up wearing all the time.
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Beautiful Calm
Then we have Beautiful Calm, and this one is giving us breezy, pretty and effortless all at once. The floral print immediately caught our attention, but it’s really the cut that makes this one work. The peplum shape gives it a lovely flow, while the lightweight fabric keeps the whole outfit looking easy and comfortable rather than structured or stiff.
It’s the kind of top we can imagine wearing for a lunch plan, a college day, a casual outing or even when you’re hosting people at home and want to look cute without going full I dressed up for this. And we really like the extra thought that has gone into the outfit too. It comes with a slip underneath with its own lace detailing, so you get the layered look without having to constantly worry about whether the top is see-through.
Basically, Beautiful Calm is exactly the sort of outfit you put on when you want to look pretty but still feel like you can breathe.
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Why We Picked these 3 TUY Pieces
What we like about these three pieces is that none of them feel like they’re trying too hard. They’re wearable, easy to style and still have something that makes them stand out — whether that’s the embroidery, the lace, the floral print or simply the way the top falls.
And maybe that’s what makes TUY – The Unfiltered You such an interesting addition.. The clothes aren’t asking you to become someone else. They’re giving you pieces you can actually make your own.
As for our three picks, we’re pretty happy with the selection. And yes, we’re still have our heart set on the white one. What about you?
