Deepika Padukone has embarked on an entrepreneurial journey with her new skincare brand 82°E.
The actor took to her Instagram to reveal the news of her much-anticipated brand after a year.
Okay, but what does 82°E mean? Scroll down to get all the details on Deepika Padukone’s latest venture.
The Name Sounds Interesting But What Was The Inspiration?
The inspiration behind the brand name, 82°E (eighty-two east) is the meridian that runs longitudinally through India and shapes the country’s relationship with the rest of the world.
How Does Deepika Padukone Resonate With The Brand?
Deepika has never been the one for quick fixes. For her self care isn’t just about applying the most straightforward available products instead it’s about nourishing her mind, body, and spirit. Commenting on the launch, Padukone, the co-founder of 82°E in a statement said, “Wherever I am in the world, practicing simple acts of self-care consistently, helps me stay grounded and enables me to feel my most centered. With 82°E, I hope to inspire us all to connect with our truest, most authentic selves through consistent and humble self-care practices.”
Brand Ethos
82°E is a brand that offers high-quality products that generate results through simple, joyful, and effective rituals. Deepika further added, “We believe in the power of small, consistent steps to achieve lasting results. By combining time-tested holistic practices with the latest in innovation, we help you consciously commit to nourishing your mind, body, and spirit with self-care rituals that work.”
What Does 82°E Offer?
Rigorously sourced, carefully crafted, and clinically tested, 82°E combines age-old traditional Indian ingredients with powerful scientific compounds, leaving you with healthier skin. The brand’s skincare debut includes a cleanser, toner, moisturizer, eye cream, and sunscreen, and will be available to shop online starting mid-November, this year. (Vogue India)
We are excited to see how this pans out! Are you?
