Rabia founded FUCHSIA in 2013 with the help of a passionate, determined and aspiring team. She holds a Master in Business Administration with a Marketing Major from IBA, Pakistan. At FUCHSIA, Rabia oversees the Marketing and Public Relations work. She is also part of the Editing Team in conceptualising articles and monthly issues.

Farah is one of the pioneers of Team FUCHSIA and feels deep pride for her work with the magazine. Her role at FUCHSIA involves the overall coordination of the Fashion segment, and she is also FUCHSIA’s official photographer. Her fashion consultancy and expertise allows her to put together a relevant, informative and interesting Fashion segment monthly, with the support of Team FUCHSIA. She also co-ordinates the logistics of events for FUCHSIA.