Aurat March – here and gone. The posters, standout “feminist”phrases and jazba blew us away yet again! When so many women get together, they’re bound to make news! And they did. All we saw late night on our insta feeds was Aurat March post updates. But did they make their mark? Here’s how we feel big brands could have gone a long way in championing their cause, and why not? When Fawad Khan can do it for PSL, Cricket ka jazba is no less than Aurat March ka jazba!
BIG BRANDS we didn’t see you? Is Aurat March not yet on your radar? Take a look at these posters and tell us if you didn’t think these brands could have jumped on the Aurat bandwagon and helped support the cause for a more EQUAL world?
1. ARRANGE MARCHES NOT MARRIAGES
Hmmm, We’re thinking Skechers, Bata, English Boot House, Nikes, Adidas
Did you not think you could JUST DO IT?
Or did the Aurats intimidate you to stay out of it?
You could have sent a few shoes
For the Aurats to use
Marches are ripe
And a marketer’s delight
You lost out on this one
Make sure you champion a cause
That means a lot more
To half the population
Who march on in preparation!
2. AAO KHAANA SAATH BANAAEN
Shan, HABIB, National masala,
This was your chance to join in with the women,
Get cooking with a celeb couple,
And let them know that you’ll give them double
Masalas for life,
For every man with a wife
And those who are looking
Work hard and get cooking,
What a khazaana,
This Shan ka pakaana,
You missed out on this one,
We hope you’ll catch the next one
March 8th. 2020
Show the women you care,
Step out with them and support a pair!
3. WHO MADE YOUR FEMINIST T-SHIRT AND HOW MUCH WAS SHE PAID?
Clothes Ateliers,
We’re thinking Mango, Zara, Outfitters
Where were your marketers
When these lines were thought
You could have made
Your shirts and capes go with the theme
And paid fair wages
To enlist in the pages
Of all the women who were present
With pride and passion!
The last one doesn’t rhyme,
Because we can’t mime
Our thoughts any more
Go ahead and do more
Till next time we beg you
Stay ahead of the game
Lest you regret it yet again
4. SHAADI KAY ALLAAWA AUR BHI KAAM HAIN
Head hunters this one’s for you,
But then again shadee online
This is not a bad time
To use this line
And let people know
That shaadi cannot be taken so lightly
Marriages are timed
According to our minds
And rishtas are made
With everyone’s consent.
Go for the goal,
Once you’ve asked them to enroll
Aurat march is just the right time
To talk about why
The right man is important
And rishta aunties will fall behind
Where you take the sign
That shadees online
Are made for like minds
5. MERAY KAPRAY MERI MARZI
Lawn Designers You could have won
You could have aced this one
Had you just begun
to think of the opportunities
that come with the jazba
Runway designers are doing it
So why can’t you match it
And create awareness
with fabrics and fairness
Flowers or prints
To add color to the day
And let women have their say
6. MUJHAY KYA MALOOM TUMHARA MOZA KAHAAN HAI?
We love this one and this is why
Samsung, Dawlance, Hitachi
Were you not aware
That Washing machines can be run by men
And women can go ahead and do their thing
Teach a man how to do it
And aurats will buy it
Just so they can get the men to use it
And keep the mozas in check
Catch some Netflix instead
And finally get some rest
7. KHANA KHUD GARAM KARNA SEEKHO
Dawlance, Panasonic and the rest
Microwaves are the BEST
Teach the men how to use them
And give the women a break from the kitchen
National will sort out the cooking
While you do the booking
For a Microwave giveaway
Opportunity has come your way
Women don’t think twice
If the price is right
So get your act together
Get the men to warm the khaana
So the women can enjoy their gharaana!
And there we have it! Brands have cannibalized every aspect of our lives in present times. But that’s not all bad, if they help to champion a cause that’s close to our hearts and get the word out there with some humour, larger than life presence and (some big bucks won’t hurt either). It’s all for a good cause, and why not. So many campaigns have been channeled through a cause that’s close to our hearts. Everyone CAN be the winner – make women proud and get the men to join in – a nation awaits your call!
