The telefilm, Mohabbat Youn Bhi Honi Thi, will premiere on January 3, 2025, on HUM TV.
In an exciting collaboration that blends the allure of Dubai with captivating storytelling, HUM TV is pleased to announce its partnership with the Dubai Department of Economy and Tourism (DET) to launch an original telefilm this January titled ‘Mohabbat Youn Bhi Honi Thi’. The telefilm explores the themes of love and family, set against the stunning backdrop of Dubai, and is part of DET’s ongoing efforts to showcase Dubai’s diverse offerings to Pakistani audience.
This initiative highlights HUM TV’s commitment to producing exceptional content while showcasing Dubai’s dynamic lifestyle, cultural richness, and unique experiences. The telefilm offers an immersive portrayal of both its modernity and cultural essence, furthering the connection between Dubai and Pakistani audience.
Through intricate storytelling, Mohabbat Youn Bhi Honi Thi explores family bonds and the multifaceted charm of the city, from its world-class living standards and safety to its bustling shopping and entertainment scene. The telefilm offers a seamless blend of modernity and tradition, immersing viewers in the heart of the city. Featuring renowned actors like Saba Qamar, Ahsan Khan, and Bushra Ansari, it promises emotional depth and a captivating narrative that resonates long after the credits roll.
“We believe this partnership will not only promote entertainment but also reach a wider audience. Our aim is to highlight the lesser-known facets of Dubai, revealing that there is much more to this dynamic city for both first-time and frequent visitors. We want viewers to discover the city’s rich cultural offerings and diverse exciting experiences, making it a destination for all kinds of travellers,” said Maimona Siddiqui, Chief Content Officer, HUM TV & HUM Sitaray, HUM Network Limited.
Mohabbat Youn Bhi Honi Thi will premiere on Friday, January 3, 2025, at 8pm exclusively on HUM TV. This collaboration is part of DET’s ongoing efforts to strengthen ties with Pakistan and deepen the connection between Pakistani audiences and Dubai, as the city continues to attract growing numbers of tourists.
About HUM Network Limited (HNL)
HUM maintained is one of Pakistan’s top entertainment network with HUM TV being one of the most watch entertainment channel in the country, consistently ranking at number one. The network remains committed to catering to the ever-changing consumer preferences, and is known for its quality content that resonates with viewers both domestically and internationally. With a commitment to storytelling that breaks boundaries, the network is making consistent efforts to strengthen their presence in key foreign markets in Europe and the Middle East.
About Dubai Department of Economy & Tourism (DET)
With the ultimate vision of making Dubai the world’s leading commercial centre, investment hub and tourism destination, Dubai’s Department of Economy and Tourism (DET) is mandated to support the Government in positioning the emirate as a major hub for global economy and tourism, and in boosting the city’s economic and tourism competitiveness indicators, in line with the goals of the Dubai Economic Agenda, D33, which aims to double the size of the emirate’s economy and consolidate its position among the top three global cities over the next decade.
Under this remit, DET is driving efforts to further enhance Dubai’s diversified, innovative service-based economy to attract top global talent, deliver a world-class business environment and accelerate productivity growth. Additionally, DET is supporting Dubai’s vision to become the world’s best city to live and work in by promoting its diverse destination proposition, unique lifestyle and outstanding quality of life, overall.
DET is the principal authority for planning, supervising, developing and marketing Dubai’s business and tourism sectors. It is also responsible for licensing and classifying all types of businesses, including hotels, tour operators and travel agents. The DET portfolio includes Dubai Economic Development Corporation (DEDC), Dubai Business Licence Corporation (DBLC), Dubai Corporation for Consumer Protection and Fair Trade (DCCPFT), Dubai SME, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), Dubai Festivals and Retail Establishment (DFRE) and Dubai College of Tourism (DCT).
