Nayab Is A ‘Family Entertainment’ Film Directed By Umair Nasir Ali and Written By Ali Abbas Naqvi of Laal Kabootar along with Basit Naqvi

‘Nayab’ is family entertainment that people from all walks of life will be able to relate to and enjoy, it is more than just a good sports movie, it features social themes and the family dynamics of Pakistani society.
‘Nayab’ – The Film
It is our observation that most films shown in Pakistan lack originality and “Pakistani-ness”, are heavily inspired by Bollywood and are emotionally disconnected from the audience. ‘Nayab’ aims to address these issues. Set in Karachi, this film is weaved around characters that are real and relatable with cricket as a backdrop. It acknowledges that cricket resides in the heart of all Pakistanis, and deals with the disappointment of a brother who cannot attain his cricketing dream but instead supports his sister to achieve her dream despite her father’s objections. ‘Nayab’ is family entertainment that people from all walks of life will be able to relate to and enjoy, it is more than just a good sports movie, it features social themes and the family dynamics of Pakistani society.
Yumna Zaidi
Yumna took to instagram to share the first look of Nayab on her feed with this post:
Immensely excited to share the Title motion poster of my first feature film for Pakistan “NAYAB”, the idea and making is so close to my heart ….. sharing it with all of you
“Nayab” #naamyaadrakhna
Starring: @yumnazaidiofficial@fawadkhan1984@jawed_sheikh_official
Directed by: @umairnasirali
Exec. Producers: Mr. David Kenney @david.kenney555 Mrs.Agnes @aggie1o1
Producers: @ruminaumair @umair.irfani
Yumna Zaidi needs no introduction being one of the leading actresses in Urdu television, is known for portraying diverse characters specially in social and relevant dramas. She is the recipient of three Lux Style Awards. Nayab will be her first Feature length Film.
M Fawad Khan
M Fawad Khan’s acting prowess is no less than genius. He is critically acclaimed for his theatre work with the National Academy of Performing Arts (NAPA) in Karachi. He has served as Artistic Director for NAPA Repertory and worked on multiple web series for Zee Network.
Jawed Sheikh
Javed Sheikh is an accomplished actor, film director and producer who works in Lollywood and Bollywood. He is best known for working in Hindi films such as ‘Om Shanti Om’ (2007), ‘My name is Anthony Gonsalves’ (2008), ‘Namastey London’ (2007) and the hugely successful action comedy ‘Teefa in Trouble’ (2018).
The Writers
The script writers – Ali Abbas Naqvi and Basit Naqvi – although not siblings, share the same last name. The similarity does not end there, as they are Ying and Yang writers in the way they portray emotions, drama and humor in their scripts. For more than 7 years, the Naqvi’s have been writing screenplays together, be it dramas, feature films or social satire. They believe in creating meaningful and relatable content with a “slice of life” always being the anchor.
The Director
Umair Nasir Ali (Director) is a renowned TVC director and founder of Num Films with numerous TVCs to his credit. He is known for directing moving narratives impeccably crafted. Umair is part of Pakistan’s Pioneer Film Batch at the National College of Arts in Lahore, and in addition to his directing work, he is now teaching and mentoring at the Department of Visual Studies at Karachi University.
The Producer
Rumina Umair (Producer), has worked in the industry for over 15 years. She has a degree in Design from Indus Valley. In 2011, she co-founded Num Films with a vision to create clutter-breaking and relatable entertainment content for the mass market. Rumina is one of the Producers of Shoaib Mansoor’s upcoming feature film. Next in line is her passion project Nayab!
Umair Irfani is the Producer of ‘Nayab’ as well as the Chief Operating Officer of the Kenneyz Group. Umair brings a depth of project management experience, having developed marketing and digital strategies for a variety of reputable clients. He has headed marketing for the National Academy of Performing Arts NAPA (2017-20), working on benchmark international festivals representing more than 7 countries.
About Kenneyz Group
Kenneyz Group Holdings is a diversified business group operating in the areas of entertainment production services, content creation, event and talent management, grooming and fitness, property development and investment, as well as financial consultancy and asset management.
Kenneyz Productions
Kenneyz Productions provides all kinds of production services to the film and television industry, from the rental of high-end camera equipment and accessories to high-spec Vanity Vans supporting on-location film shoots. Kenneyz Productions is proud to have provided the camera equipment and other support services for the making of the new National Anthem official video released in August 2022. Kenneyz Films is engaged in all kinds of content creation, from TV commercials, music videos, short films and dramas, to full-length feature films.
About The Chairman And CEO
David Kenney is the Chairman of the Kenneyz Group and Executive Producer. He is a career banker with 40 years of experience in business and financial services, first working with the HSBC Group on worldwide assignments, and latterly in the risk management group of The Saudi Investment Bank based in Riyadh. He provides strategic advice and financial support to the Kenneyz Group.
Agnes Kenney is the CEO of the Kenneyz Group and an Executive Producer of ‘Nayab’. She has a wealth of experience in business management, finance and marketing. Agnes has spearheaded Kenneyz move into the entertainment industry and the exciting decision to finance and produce a full-length feature film shot in Pakistan.
About Num Films
Num Films is a name derived from the Urdu word “Num” meaning moisture, which gives way to life. Num Films has been operating for 12 years, aiming to bring to life stories that are skillfully crafted and worth telling. Num Films has produced numerous top-of-the-line TVCs, many of which have won Effie awards, and proudly produced and directed the new official video of the National Anthem of Pakistan.
