As avid music listeners and fans from across the globe celebrate World Music Day on June 21, Spotify continues to stand out in the local space as a global platform connecting listeners in Pakistan to a diverse array of their favorite music from around the world. With over 100 million of tracks at their fingertips, Pakistani users have shown a strong love for international artists alongside their local favorites.
Global Music, Local Trends
On this World Music Day, Spotify is revealing listening data from January to June 2024, showcasing local trends and gravitation towards global music, and treating its fans with a data trove that reveals fascinating insights into the music tastes of Pakistanis. Among the top global most-streamed artists from Pakistani users on Spotify, familiar names like Arijit Singh and Pritam lead the charts, showcasing the country’s affinity for Indian music. Shubh, Sidhu Moose Wala and Karan Aujla complete the list of top five most streamed international artists from Pakistan. These artists highlight cross-border musical preferences and Spotify’s role in promoting cultural exchange.
Once again, songs from across the border dominate the list of most streamed international tracks by Pakistani music fans in 2024. Leading the list are “Husn” by Anuv Jain and “Pehle Bhi Main” by Raj Shekhar and Vishal Mishra. They are followed by “King Shit” from Shubh, “Ishq” by Faheem Abdullah and Rauhan Malik, and “Ve Haaniyaan” by Avvy Sra, Danny, and Sagar.
Besides these tracks, three local songs including “Wishes” from Hasan Raheem, Talwiinder and Umair, “Sadqay” by Aashir Wajahat, NAYEL and Nehal Naseem and “Tu Hai Kahan” by AUR also feature in the Top 10 showcasing an interesting trend.
Continuation of the K-Pop Craze
According to Spotify’s listening data, the K-Pop phenomenon continues to capture the hearts of Pakistani listeners with remarkable growth. Since 2021 streams of K-Pop music in Pakistan surged by 290%, indicating a burgeoning interest in this genre. The age demographics further reveal the extent of K-Pop’s popularity, with 55% of listeners falling within the 18-24 age bracket. This demographic is pivotal in driving the genre’s growth in the country.
The top 5 most-streamed K-Pop songs in Pakistan include hits like “Standing Next to You” by Jung Kook, “Love Me Again” by V, “Seven” by Jung Kook and Latto, “FRI(END)S” by V, and “Chasing That Feeling” by TOMORROW X TOGETHER, showcasing the dominance of BTS members and other prominent K-Pop acts on Spotify’s charts. BTS, TOMORROW X TOGETHER and BLACKPINK, along with BTS members Jung Kook and V, rank among the most streamed artists. Popular K-Pop playlists include “This is BTS”, “K-Pop ON! (온)”, “This Is BLACKPINK”, “Energy Booster: K-Pop”, and “K-POP for PK”, which is curated specifically for genre lovers in Pakistan.
Most-Streamed International Artists in Pakistan
Most-Streamed Songs in Pakistan
- “Husn” by Anuv Jain
- “Pehle Bhi Main” by Raj Shekhar, Vishal Mishra
- “Wishes” by Hasan Raheem, Talwiinder, Umair
- “King Shit” by Shubh
- “Sadqay” by Aashir Wajahat, NAYEL, Nehal Naseem
- “Tu Hai Kahan” by AUR
- “Ishq” by Faheem Abdullah, Rauhan Malik
- “Ve Haaniyaan” by Avvy Sra, Danny, Sagar
- “Akhiyaan Gulaab” by Mitraz
- “You and Me” by Shubh
Most-Streamed K-Pop Artists in Pakistan
Most-Streamed K-Pop Songs in Pakistan
- “Standing Next to You” by Jung Kook
- “Love Me Again” by V
- “Seven” by Jung Kook, Latto
- “FRI(END)S” by V
- “Chasing That Feeling” by TOMORROW X TOGETHER
