“It’s different for designers. They don’t get the same respect as say doctors or engineers get. I asked them [the students] why they are choosing this field and they said they could have chosen another field and gotten more respect, but they chose this because they’re passionate about it” – Faizan Dar
Have you ever heard of a film that is made for fashion? Yes, you heard it right! The students of the Asian Institute of Fashion Design (AIFD) have created a fashion film which is a one of a kind in the country. This masterpiece will not only change the trends of fashion in Pakistan but will also open new arenas of creativity and skill-building.
Alexander Mcqueen once said “People don’t want to see clothes they want to see something that fuels their imagination” let us tell you that AIFD’s new fashion film “Enchanted Odyssey” has set a precedent of an imagination that has no bounds and we are totally mesmerized!
Scroll down to read more about the film that left us enchanted!
What Is The Film About?
Enchanted Odyssey is one of the firsts in Pakistan that bought together fashion, talent, and visuals that are a sight for sore eyes! This project was led by 33 students at AIFD and took nearly 10 months to come alive. The creativity was conceptualized by the creative director Faizan Dar in collaboration with Darang Productions. The film is narrated through the eyes of a young girl which encapsulates the journey of creativity of each individual.
The Process
The students conducted research, and developed mood boards, color boards, and prints for the “whole fashion film.” Faizan Dar spoke to DAWN and explained how the prints were initially created by hand and then converted into digital prints. The team worked on the silhouettes in accordance with the various themes as they manually crafted the blocks and screens. The students even took part in the set design process and were aided by Artisans’ Studio. They fleshed out the idea first, then the theme. And then they got to work on the storyline. Due to budget constraints, the students used scraps and leftovers and purchased the supplies at a discounted price. The students were aided by Professional experts such as Rhyan Thomas for hair and make-up.
Here Is A Visual Recap Of The Process
Have a glimpse of how the clothes came to life!
The Vision Behind “Enchanted Odyssey “
Dar thinks that the pupils are learning skills through this project that are not being taught in other schools. He added that even the most basic kurta may be upgraded. But he only came across minimal to no experimentation. He thinks that schools aren’t preparing future designers mentally.
“When I was in the industry, I realized that many designers weren’t able to push outside the box,”
Faizan Dar
The movie, pays tribute to many types of creative people, including other designers and artists. It also conveys “the purpose of a designer” and the diversity of the AIFD and Iqra student body. Faiza revealed that they have students from different places and varied backgrounds. “We wanted to translate their mental stresses into a video,” Dar told DAWN.
Can We Get Our Hands On These Unique Pieces?
The fashion film was conceptual however it’ll feature casual and semi-formal clothes both eastern and western.
In the first drop, there will be nine looks, including five T-shirts from the psychedelic bliss section and two unstitched pieces — a sari and a velvet shawl. A new line is in the process of being created as well as a pop up shop on campus and online. Surprise surprise, hold ypur breath theres more! There are also plans for an exhibition of the clothes.
Our Verdict
Pakistan’s first-ever fashion movie Enchanted Odyssey promises a bright future for the Pakistani fashion industry. The students of AIFD have depicted their designs in a unique way showing that creativity has no bounds.
This film translates the moods and cultural adherence of all the participants and sets high standards in designs/prints.With immense pride, we can say that the Pakistani fashion industry have finally come up with a solid game plan to help put the fashion industry of Pakistan on the map. The concept of the film is to help reduce the boundaries our society has created when it comes to thinking about fashion. The prints look promising and it would be worth a wait.
We are looking forward to see if the runway design can translate into wearable clothing off the ramp and onto our everyday style game!
