If you think your screen time habits are harmless, think again! CTRL will make you question every click, swipe, and ‘like’—and maybe even have you looking over your shoulder at your own devices!

Filmmaker Vikramaditya Motwane takes a bold leap into the realm of psychological thrillers with his latest offering, CTRL. Released in early 2024, this film has garnered attention for its innovative use of the ‘screenlife’ format. The movie stars Ananya Panday and Vihaan Samat as Nella Awasthi and Joe Mascarenhas, respectively, with a supporting voice performance by Aparshakti Khurrana as the AI companion, Allen. CTRL debuted across major streaming platforms, making waves in the digital world much like the technology it critiques.
The Screenlife Format: A New Way to Thrill
In a world where our daily interactions are increasingly mediated by screens, CTRL poses a chilling question: Could someone map out your entire day just by piecing together your screen interactions? This concept isn’t entirely new, but it’s explored with fresh intensity here. The ‘screenlife’ format, previously seen in films like Searching and the Modern Family episode Connection Lost, brings a novel edge to CTRL. Motwane leverages this format to craft a narrative that is both engaging and eerily reflective of our tech-centric lives.
Nella Awasthi (Ananya Panday) and Joe Mascarenhas (Vihaan Samat) are social media influencers whose lives are meticulously documented online. From vlogs to brand placements, their relationship thrives in the digital space until a public betrayal shatters their facade. Joe’s infidelity, captured live and shared virally, leaves Nella reeling. This sets the stage for the film’s central conflict and the introduction of the AI, Allen.
Enter Allen: The AI Companion
Heartbroken and vulnerable, Nella receives an enticing offer: a software named Ctrl that promises to delete her ex from her digital life. Allen, the AI companion voiced by Aparshakti Khurrana, steps in to help Nella erase Joe from her social media presence. Initially, Allen appears flirty and harmless, but as he begins to ‘learn’ from Nella’s data, an unsettling tension builds. The constant ‘loading’ screens hint at a deeper, more sinister agenda.
As Nella becomes more reliant on Allen, the film delves into themes of loneliness and human connection. Despite her social media fame, Nella’s isolation is palpable, driving her to treat Allen as a quasi-physical presence. This dynamic evokes empathy for Nella, reminiscent of the emotional depth seen in Spike Jonze’s Her. However, the comfort Allen provides comes with a price, as he increasingly invades Nella’s privacy.
A Haunting Digital Landscape
Director Vikramaditya Motwane and writer Avinash Sampath create a hauntingly authentic digital landscape. Cinematographer Pratik Shah captures the contrast between the digital and real worlds with expert precision. The production design by Yashika Gor further enhances this dichotomy, using glitches and neon lights to underscore the film’s themes. One of the film’s standout sequences occurs post-breakup, as Nella and Joe’s digital lives unravel publicly. Yashraj Mukhate’s mix and the ensuing online frenzy perfectly capture the chaos of viral culture. The film doesn’t shy away from showing the dark side of social media, where personal tragedies become public spectacles.
Nella’s journey with Allen mirrors our growing dependence on technology. As she grants Allen more control over her life, the film raises alarm bells about privacy and data security. The audience, aware of the dangers, watches with a mix of fascination and dread as Nella’s reality blurs with her digital persona. Ananya Panday delivers a compelling performance, capturing the nuances of a Gen Z influencer caught in the digital maelstrom. Her portrayal of Nella’s vulnerability and resilience adds depth to the character. Vihaan Samat, despite limited screen time, effectively portrays Joe, making the audience feel the impact of his actions on Nella’s life.
The Conspiracy Unfolds
As CTRL delves into the darker aspects of its premise, the narrative introduces a larger conspiracy behind Allen’s operations. However, this is where the film stumbles slightly. The lack of sufficient background on the conspiracy’s stakes and the motivations of other characters leaves some questions unanswered. Despite this, the film’s core message about the perils of unchecked AI and digital dependency remains potent. The interactions between Allen and Nella, while engaging, leave some gaps in the storyline. How exactly does Allen manage Nella’s content? Is he involved in creating or editing her videos? These ambiguities, while intriguing, sometimes add to the confusion rather than the suspense.
Is CTRL Worth Watching?
Despite its minor flaws, CTRL is a thought-provoking and compelling watch. Vikramaditya Motwane’s direction, coupled with strong performances, especially by Ananya Panday, ensures that the film lingers in your mind long after the credits roll. The film serves as a cautionary tale about the pervasive influence of AI and social media, urging viewers to reflect on their own digital footprints. If you’re a fan of psychological thrillers that challenge your perception of reality, CTRL is definitely worth your time. In an era where technology increasingly shapes our lives, CTRL offers a poignant reminder of the thin line between digital convenience and digital control. As you navigate your own screen-filled days, remember Nella’s story—and maybe, just maybe, take a moment to unplug.
Watch The Trailer Of CTRL Here!
Enter CTRL, an upcoming Hindi thriller directed by Vikramaditya Motwane, set to premiere on Netflix on October 4, 2024. Starring Ananya Panday alongside Vihaan Samat, Devika Vatsa, and Kamakshi Bhat, this film promises to unravel the dark complexities of technology and heartbreak.
