Fareeha Jay takes the spotlight at FUCHSIA this week for her incredibly fun, engaging yet informative videos on all things diet, weight loss, healthy lifestyle, women’s health, and more.
Fareeha Jay is a Registered Dietician based in Plymouth. She is working as a Diabetes specialist, conducting educational sessions for people who are recently diagnosed with Type 2 Diabetes. She also has a private practice. Her work entails online consultations with South Asians all over the world. In addition to this, she is quite active on social media and never misses out on making fun yet informative videos for her followers. We were curious to know about her journey but more than that, how she got into social media and what are the challenges she faces on a day-to-day basis.
Keep scrolling to read our conversation with her.
1. How did your interest in nutrition develop? Did you have someone in your life who inspired you to take this career path? Why the special focus on Diabetes?
“When I moved to the UK for the first couple of years, I worked with Blackburn with Darwin Borough Council as a Community Development Officer for Healthy Living Centre. Most of the projects with them were based on physical activity and diet. Different nutritionists used to work there, and I started to aspire to them. I really loved how with their advice, they were helping people change their lives. So, I decided I would do something close to nutrition,” she narrated.
“I also wanted to work in a hospital environment, so I decided that rather than doing a nutritionist degree, I’ll go for a Dietetics degree. It became my dream, and I had children, and life got busy. When my second son turned one that day, I decided it was time to return to my studies. I did my access course, then I did IELTS and then I got admission to Plymouth University. After I qualified, the first job I got was in diabetes, and that is the only reason for the focus. Perhaps I enjoyed working in diabetes care so I continued to do so,” she added.
2. What are some of the most common concerns desi people come to you with regarding diet & health?
Fareeja Jay explains why “diet plans” aren’t sustainable.
3. What’s your biggest challenge?
She has a hard time explaining to her clients that the “weight loss mafia” is only trying to prey on their vulnerability and that these weight loss products are completely ineffective.
4. You have a significant following on social media & are quite active on it as well. How did you get into it & do you enjoy it?
She shares the negative side of being on social media and why she personally thinks it can be toxic at times.
5. Your advice to others who want to join this field but might hesitate to put themselves out there. Getting a certification is one thing. Promoting it on social media is another. How do you let loose, and be so comfortable so easily?
Consistency is key. This is what she advises people who want to promote their field of work on social media.
6. How do you come up with ideas for your videos?
“My Facebook community leads me toward topics. Every day we get hundreds of questions on the Facebook group. Those questions give me ideas for my videos and posts. Many times, I’m even requested to cover topics. As far as thinking out of the box is concerned, I try to be imaginative and do not want to convey a message just didactically. I try making videos and posts more interesting to capture attention and leave a mark in people’s minds,” she stated.
7. Were you apprehensive when you posted your first video on social media? Did you get any negative comments? If so, how did you deal with them?
“No, I was not. I will be very honest I didn’t even give it a thought. I just made a video and put it up,” expressed Fareeha.
8. Which was the most challenging video that you did?
Fareeha revealed that making videos comes naturally to her, in a way, because she does not follow a script.
“I do not find making videos challenging at all. I do not even write a script; I make bullet points and use them as reminders. When I’m asked to follow a particular script usually made for TV channels, then it becomes challenging. You’ll be surprised that I can go on and on making my videos, but when I’m making a video for a TV channel, I have to go through dozens of takes.”
9. Which post got you the most engagement & you weren’t expecting it?
My videos and posts on body shaming do really well, which shows how much of a problem it is in our society.
Recently one of my TikTok on depression and menopause did really well. I made that TikTok without preparation, waiting in the car to pick up my children from their football game.
We are deeply inspired by Fareeha Jay, not only for her incredible presence on social media and her ability to engage so many people of varying age groups but also for her immense knowledge on topics ranging from weight loss to women’s health, diabetes, and the list goes on. If you want to check out her work, links to her social media accounts are below. Have at it!