Samsung Electronics has achieved a landmark shift in the mobile industry with the introduction of the Galaxy S26 series, headlined by the world’s first built-in Privacy Display on the Galaxy S26 Ultra. By moving privacy from a software setting, or add-on gadgets to a fundamental hardware innovation, the new Galaxy S26 Ultra is a category-defining device built around “Engineered Trust” for the age of AI, where protection is built in the concept design, not an afterthought, so privacy feels effortless, intuitive and ready for everyday life.
In an era where AI-driven devices are more personalized and aware of user context than ever before, Samsung recognizes that increased integration brings a greater responsibility to protect personal space.
[Galaxy History: A Breakthrough in Display Technology]
The Galaxy S26 Ultra introduces privacy at the pixel level. Unlike traditional add-on privacy films that dim screens or interfere with fingerprints, Samsung’s hardware-based Privacy Display utilizes a precision ‘Black Matrix’ structure to manage light travel patterns. This industry-first architecture narrows the path of light emitted from each pixel, ensuring that while the user enjoys a clear, high-contrast view from the front, the screen fades into total privacy for anyone viewing from side, top, or bottom angles.
“We are entering an era where technology is becoming more personal and intuitive, making the physical security of our information more critical than ever,” said Omar Saheb, Regional Vice President of Marketing and Online Business at Samsung Electronics MENA. “With the Galaxy S26 Ultra, we are taking privacy beyond the Operating System and into the device hardware, giving our users the confidence to use their technology anywhere, from a crowded room to a busy commute, without compromise. By engineering privacy directly into the screen, we ensure total privacy, without compromising the premium Galaxy display experience.”
[Privacy That Fits Real Life]
The Galaxy S26 Ultra, powered by One UI 8.5, introduces a suite of features designed to make privacy as intuitive as the rest of the Galaxy experience:
- Private Album: Secure personal media directly within the Gallery using your existing device lock—no separate accounts or folders required.
- Proactive Privacy Alerts: Real-time notifications proactively flag unnecessary app attempts to access sensitive data like precise location or call logs.
- Intelligent Call Screening: Galaxy AI acts as a digital doorman, automatically answering unknown calls to identify callers and summarize their intent before you pick up.
[Intuitive Privacy Display Experience]
Designed for seamless daily use, the Privacy Display offers granular control without compromising device performance:
- Mode Selection: Easily switch between Off, On, and Maximum Privacy Protection to suit your environment.
- Intelligent Automation: Set the display to activate automatically when opening specific apps or entering a PIN on the lock screen.
- Partial Screen Privacy: Hide sensitive notification pop-ups while keeping the rest of the screen visible.
[A Multi-Layered Foundation of Protection]
These innovations are anchored in a comprehensive security ecosystem. While the Privacy Display protects the physical space, Knox Vault isolates sensitive biometrics in tamper-resistant hardware, and Knox Enhanced Encrypted Protection (KEEP) ensures each app can only access its own encrypted data. To ensure this trust lasts, Samsung is providing seven years of security updates for the Galaxy S26 series.
For more information about the Galaxy S26 series and Samsung’s commitment to human-centric AI, please visit Samsung.com.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
